100 Guerrilla Marketing Weapons
Jay Conrad Levinson, the father of Guerrilla Marketing, has an excellent summary of his Guerrilla Marketing tactics, free on his website. Many of them are to be expected, but a few of the standouts are:
- bartering
- sharing with others
- neatness
- opportunities to upgrade
- partial payment plans
- articles and columns in publications
- speed
- designated guerrilla
You shouldn’t miss Jay’s 100 Guerrilla Marketing Weapons at The Guerrilla Marketing Association.
