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Today, Google launched Google Website Optimizer as a service to enable website owners to test different landing pages and determine the pages with the best conversion rates.
Conversions can be sales, downloads, newsletter subscriptions, really any on-site activity that you would like to track.
Google Website Optimizer is integrated as a free service into Google […]

Forbes is reporting that Yahoo’s new Ad platform “Panama” won’t be appearing until the end of 2006 and not fully operational until sometime into 2007. Yahoo’s search engine query market share has dropped to 28% against Google’s 45% and many are hoping that Yahoo’s new system will recoup some of its losses by further […]

In their lawsuit with Lane’s Gifts of Arkansas regarding Google Adwords Advertising click fraud, Google has agreed to a settlement of not more than $90 million including attorneys’ fees.
Google already offers a 60 day window to request reimbursement for clicks advertisers believe to be invalid, but this settlement will apply to complaints dating back to […]

The topic du jour in web development and web software, AJAX, is getting more and more press. CNN has an interesting article on AJAX and the potential threat it may pose to desktop software and the Microsoft monopoly. AJAX is the group of technologies behind such projects as Google Maps, Google GMail and […]

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While we call this thing a world wide web, we often forget that it is indeed not simply a list of our favourite destinations, but in fact a dynamically inter-related collection of information. A great tool to visualize just how connected everything really is: The TouchGraph GoogleBrowser.

This Java tool performs a related: search on […]