Advenir: Computer Training. Internet Marketing. New Media Development.

In a move to better represent Web 2.0 properties, one of the world’s largest internet benchmarking companies, Nielsen/NetRatings, announced that as of today it will immediately begin using total time spent on a site instead of total pageviews as its primary traffic metric. ( computerworld article )
Many of the new technologies used on Web 2.0 […]

Today, Google launched Google Website Optimizer as a service to enable website owners to test different landing pages and determine the pages with the best conversion rates.
Conversions can be sales, downloads, newsletter subscriptions, really any on-site activity that you would like to track.
Google Website Optimizer is integrated as a free service into Google […]

I have just launched the Internet Marketing Strategy group on openBC for all the business networkers eager to learn about and discuss Internet Marketing and Internet Business.

From the group’s ‘About’ page:
The Internet Marketing Strategy Group is open to anyone interested in, passionate about, or simply curious of everything Internet Marketing and Internet Business.
Internet Marketing Strategy […]

In the world of online business networking, there are many quality communities available depending on the particular market you are interested in pursuing. openBC is fast becoming my favorite of the business networking sites as it not only has a significant American presence, but an enormous European and International audience.
If you are interested in […]

Advenir Principal and Founder, Ethan Pierse, is now offering complimentary, weekly teleconferences covering the concepts, tools and methods of Internet Marketing. Using Skype’s new Skypecast service, people around the world can now present or take part in high-quality teleconferences directly through their computer. Skype is the leading provider of voice instant messaging […]

Together with Driver Networks LLC, Advenir is proud to announce the release of the trucking industry’s most comprehensive resource for truck weigh station scales and state DOT rules and regulations, CoopsAreOpen.com.
From the Driver Networks Press Release:
“Professional truck drivers manage numerous regulations regarding the weight of their trucks, weight distribution and logged driving hours. Those […]

In their lawsuit with Lane’s Gifts of Arkansas regarding Google Adwords Advertising click fraud, Google has agreed to a settlement of not more than $90 million including attorneys’ fees.
Google already offers a 60 day window to request reimbursement for clicks advertisers believe to be invalid, but this settlement will apply to complaints dating back to […]

If you or your business answer a lot of email, you know well that the majority of email asks one of only a few different questions of your business. Individually responding to these inquiries takes a lot of time, yet prompt, thorough responses are an important edge for your customer service. People appreciate […]

Jay Conrad Levinson, the father of Guerrilla Marketing, has an excellent summary of his Guerrilla Marketing tactics, free on his website. Many of them are to be expected, but a few of the standouts are:

bartering
sharing with others
neatness
opportunities to upgrade
partial payment plans
articles and columns in publications
speed
designated guerrilla

You shouldn’t miss Jay’s 100 Guerrilla Marketing Weapons at […]

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