Edelman / Technorati Blog Survey Results
I was contacted several weeks ago to ask my opinions on several aspects of blogging behaviour and corporate interaction to determine how companies can best engage the blogosphere and its prevailing attitudes toward corporate information/PR. Check out the 2005 Edelman / Technorati Blogger Survey to see the results.
34% blog to increase/maintain visibility as an authority in their field compared to 32% as a means to record their thoughts.
38% blog every few days compared to 26% daily and 18% multiple times daily.
When it comes to corporate trust, on a scale of 1 (not at all) to 10 (complete trust), information from PR firms only scored a 4.6, whereas information direct from the company rated a 5.5.
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