Google Agrees To $90 Million Class Action Settlement

In their lawsuit with Lane’s Gifts of Arkansas regarding Google Adwords Advertising click fraud, Google has agreed to a settlement of not more than $90 million including attorneys’ fees.

Google already offers a 60 day window to request reimbursement for clicks advertisers believe to be invalid, but this settlement will apply to complaints dating back to 2002. Considering the billions of dollars in Adsense revenue, this would seem to indicate that click fraud is a miniscule problem in the Adsense system.

Google will be writing the legal fees off as an expense and the settlement costs will be charged against revenue in the affected periods.


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