Review : Wordtracker
Wordtracker is the industry standard keyword research tool used by search marketing professionals to optimize their Pay-Per-Click (PPC) advertising campaigns and empower their website Search Engine Optimization (SEO) services. We’ll review the general Wordtracker functions and make a few suggestions along the way.
Wordtracker has compiled a database of hundreds of millions of terms that people are actively searching for. By entering the keywords for your product or service, Wordtracker helps you find all of the keyword combinations that relate. Finding more obscure or previously un-thought of keywords is one of the most important steps to improving your positioning over your competition. Wordtracker then shows you the popularity of these relevant keywords and your likely competition in the major search engines, directories and PPC services.
Present Wordtracker with a single keyword and it will pull 300 keywords from search engines and the top listed sites for that term. Using data from the past 130 days’ search engine queries, Wordtracker can provide you with an estimate of searches for each term and your likely competition. By striking a balance between keyword popularity and competition, you can optimize your content for these niche markets and phrases and gain immediate exposure.
If you have done any keyword research, you are most likely familiar with Overture’s Keyword Selector Tool and Google’s Keyword Sandbox in Adwords. While these tools offer helpful suggestions as to related keywords you might have missed, they are missing what I consider Wordtracker’s most helpful piece of information, the KEI Analysis number.
Keyword Effectiveness Index (KEI) is Wordtracker’s analysis of a given keyword combination’s supply and demand. With KEI Analysis you can see how many people are actively searching for your terms as compared to how many competing sites are providing content to those terms. This analysis can be applied to any of the search engines, directories or PPC programs that Wordtracker supports. While many people optimize only for Google, there is still much traffic to be gained by targeting keywords elsewhere. If a given keyword combination is under-served on Yahoo or Excite, for instance, significant traffic can be gained by targeting those keyword combinations even if you won’t achieve a high Google ranking.
There are many other convenient features to Wordtracker: Project/Keyword storage, keyword import/export, singular/plural comparisions. So go gather your keywords, sign up for your free one-week Wordtracker trial, and see how much you’ve been missing. Wordtracker offers daily, weekly, monthly and yearly subscriptions with progressive discounts and a 30 day money back guarantee. Wordtracker is an easy-to-use, clear to understand, powerful addition to any search marketer’s toolkit. You won’t be disappointed.
Ethan Pierse
Internet Guru
Advenir: training. marketing. media.
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