A realtor contact of mine recently asked about the benefits of business blogging, whether or not to worry about content and idea theft, etc… Here are a few of my observations:
Advenir Principal and Founder, Ethan Pierse, is now offering complimentary, weekly teleconferences covering the concepts, tools and methods of Internet Marketing. Using Skype’s new Skypecast service, people around the world can now present or take part in high-quality teleconferences directly through their computer. Skype is the leading provider of voice instant messaging as well as offering many premium VoIP services.
Together with Driver Networks LLC, Advenir is proud to announce the release of the trucking industry’s most comprehensive resource for truck weigh station scales and state DOT rules and regulations, CoopsAreOpen.com.
From the Driver Networks Press Release:
“Professional truck drivers manage numerous regulations regarding the weight of their trucks, weight distribution and logged driving hours. Those policies differ by state and enforcement/tolerance can differ by weigh station. CoopsAreOpen.com provides drivers with a complete reference to those policies and their individual application as well as detailed contact, location, and helpful details for each weigh station.”
Example State Page: Texas State Weigh Stations, Scales and DOT Rules and Regulations
Example Station Page: Desert Hills, Banning, California Truck Weigh Station and Scale
Advenir developed the complete infrastructure of the site as well as the Internet Marketing and Business strategy and implementation. The site development consists of an account management system, databased content for over 1200 scales and states, comment management system, an ecommerce system for product sales and recurring site access subscriptions, blog and message board systems, complete web-based analytics, and a web-based content management system for Driver Networks’ updates. The site is based on web-standards and accessibility with specific attention to the search engine optimization and visibility of the over 1200 weigh station scales and respective state DOT informations.
The Internet Marketing and Business Strategy includes online press release distribution, blog marketing, article marketing, affiliate marketing programs through Commission Junction and Linkshare, Google AdSense advertising program management, Google Adwords search marketing program management, thorough search engine optimization (SEO), newsletter marketing with opt-in email, strategic partnerships with concurrent industries, as well as offline networking and promotion strategy.
Since 1997, Advenir has provided Internet Marketing and Business Development services and related comprehensive Corporate Training to 1000’s of employees and small to Fortune 500 businesses throughout the United States and Western Europe.
In their lawsuit with Lane’s Gifts of Arkansas regarding Google Adwords Advertising click fraud, Google has agreed to a settlement of not more than $90 million including attorneys’ fees.
Google already offers a 60 day window to request reimbursement for clicks advertisers believe to be invalid, but this settlement will apply to complaints dating back to 2002. Considering the billions of dollars in Adsense revenue, this would seem to indicate that click fraud is a miniscule problem in the Adsense system.
Google will be writing the legal fees off as an expense and the settlement costs will be charged against revenue in the affected periods.
If you or your business answer a lot of email, you know well that the majority of email asks one of only a few different questions of your business. Individually responding to these inquiries takes a lot of time, yet prompt, thorough responses are an important edge for your customer service. People appreciate a rapid response, and even more so, they appreciate a full response that answers their questions well.
You’re using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list of the most relevant sites, right? Not necessarily, says the Federal Trade Commission (FTC), the federal government’s consumer protection agency.
Read more in the FTC Search Engine Rank Report.
I was contacted several weeks ago to ask my opinions on several aspects of blogging behaviour and corporate interaction to determine how companies can best engage the blogosphere and its prevailing attitudes toward corporate information/PR. Check out the 2005 Edelman / Technorati Blogger Survey to see the results.
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