Forbes is reporting that Yahoo’s new Ad platform “Panama” won’t be appearing until the end of 2006 and not fully operational until sometime into 2007. Yahoo’s search engine query market share has dropped to 28% against Google’s 45% and many are hoping that Yahoo’s new system will recoup some of its losses by further challenging Google in the text ad market.

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In their lawsuit with Lane’s Gifts of Arkansas regarding Google Adwords Advertising click fraud, Google has agreed to a settlement of not more than $90 million including attorneys’ fees.

Google already offers a 60 day window to request reimbursement for clicks advertisers believe to be invalid, but this settlement will apply to complaints dating back to 2002. Considering the billions of dollars in Adsense revenue, this would seem to indicate that click fraud is a miniscule problem in the Adsense system.

Google will be writing the legal fees off as an expense and the settlement costs will be charged against revenue in the affected periods.

Tags: Google Adwords, Google

While we call this thing a world wide web, we often forget that it is indeed not simply a list of our favourite destinations, but in fact a dynamically inter-related collection of information. A great tool to visualize just how connected everything really is: The TouchGraph GoogleBrowser.

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