In their lawsuit with Lane’s Gifts of Arkansas regarding Google Adwords Advertising click fraud, Google has agreed to a settlement of not more than $90 million including attorneys’ fees.

Google already offers a 60 day window to request reimbursement for clicks advertisers believe to be invalid, but this settlement will apply to complaints dating back to 2002. Considering the billions of dollars in Adsense revenue, this would seem to indicate that click fraud is a miniscule problem in the Adsense system.

Google will be writing the legal fees off as an expense and the settlement costs will be charged against revenue in the affected periods.

Tags: Google Adwords, Google

You’re using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list of the most relevant sites, right? Not necessarily, says the Federal Trade Commission (FTC), the federal government’s consumer protection agency.

Read more in the FTC Search Engine Rank Report.

Tags: search engine, Federal Trade Commission, FTC