Forbes is reporting that Yahoo’s new Ad platform “Panama” won’t be appearing until the end of 2006 and not fully operational until sometime into 2007. Yahoo’s search engine query market share has dropped to 28% against Google’s 45% and many are hoping that Yahoo’s new system will recoup some of its losses by further challenging Google in the text ad market.
In their lawsuit with Lane’s Gifts of Arkansas regarding Google Adwords Advertising click fraud, Google has agreed to a settlement of not more than $90 million including attorneys’ fees.
Google already offers a 60 day window to request reimbursement for clicks advertisers believe to be invalid, but this settlement will apply to complaints dating back to 2002. Considering the billions of dollars in Adsense revenue, this would seem to indicate that click fraud is a miniscule problem in the Adsense system.
Google will be writing the legal fees off as an expense and the settlement costs will be charged against revenue in the affected periods.
You’re using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list of the most relevant sites, right? Not necessarily, says the Federal Trade Commission (FTC), the federal government’s consumer protection agency.
Read more in the FTC Search Engine Rank Report.
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A quick note to celebrate the launch of the new Advenir web presence. Southern California’s premier technology training and internet development and marketing firm now has a new home. Exciting new features and content will continue to be introduced over the coming weeks as we develop Advenir’s new site not only as a comprehensive free resource, but also as the gateway to Advenir’s professional training, internet marketing, and media development solutions.
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